POWER WORDS

If you enter the search term POWER WORDS on the Internet, you will receive 137,000,000 hits within 0.30 seconds. But what exactly are POWER WORDS and who uses them? According to my research, there are words that trigger feelings and reactions just by saying, thinking or listening to them. So-called POWER WORDS. The psychology of language has long been concerned with the question of what influence words have on our thinking. Linguists agree that words influence our thinking, acting, perceiving and even our memory. Psychologists and brain researchers are finding more and more evidence that words shape our thoughts and actions, and that we actually already acquire certain thought patterns with our mother tongue that influence our lives. However, in many cases we do not even notice the influence of words and therefore allow ourselves to be manipulated by them. A small change in the choice of words can evoke strong emotions in us and influence our behavior. A single word is thus able to steer our perspective in a new direction and influence decisions. Pastries taste better when they are baked according to a "grandmother's recipe" or produced in a "traditional" way. So our perception is anything but objective; it is guided by concepts. But which words inspire our mood the most? Above all, it is words that stimulate our imagination and make us empathize. In this figurative language, emotional adjectives are used above all, which are best suited to trigger feelings in others.Translated with www.DeepL.com/Translator (free version)