POWER WORDS

Petra Polli, AUSSTELLUNGSANSICHT
Exhibition view unlearning categories, Museion Bolzano 2020
Petra Polli, KOSTBAR
KOSTBAR
acrylic and silkscreen on canvas
30x40 cm
Petra Polli, OHNE TITEL
OHNE TITEL
acrylic and silkscreen on canvas
30x40 cm
Petra Polli,EINFACH
EINFACH
acrylic and silkscreen on canvas
30x40 cm
Petra Polli, OHNE TITEL
OHNE TITEL
acrylic and silkscreen on canvas
30x40 cm
Petra Polli, INTUITIV
INTUITIV
acrylic and silkscreen on canvas
30x40 cm
Petra Polli, OHNE TITEL
OHNE TITEL
acrylic and silkscreen on canvas
30x40 cm
Petra Polli, KRAFTVOLL
KRAFTVOLL
acrylic and silkscreen on canvas
30x40 cm

If you enter the search term POWER WORDS on the Internet, you will receive 137,000,000 hits within 0.30 seconds. But what exactly are POWER WORDS and who uses them? According to my research, there are words that trigger feelings and reactions just by saying, thinking or listening to them. So-called POWER WORDS. The psychology of language has long been concerned with the question of what influence words have on our thinking. Linguists agree that words influence our thinking, acting, perceiving and even our memory. Psychologists and brain researchers are finding more and more evidence that words shape our thoughts and actions, and that we actually already acquire certain thought patterns with our mother tongue that influence our lives. However, in many cases we do not even notice the influence of words and therefore allow ourselves to be manipulated by them. A small change in the choice of words can evoke strong emotions in us and influence our behavior. A single word is thus able to steer our perspective in a new direction and influence decisions. Pastries taste better when they are baked according to a "grandmother's recipe" or produced in a "traditional" way. So our perception is anything but objective; it is guided by concepts. But which words inspire our mood the most? Above all, it is words that stimulate our imagination and make us empathize. In this figurative language, emotional adjectives are used above all, which are best suited to trigger feelings in others.Translated with www.DeepL.com/Translator (free version)

back to top
BACK